Sustainable & Innovative Wine Tourism

This does not pretend to be an academic manual providing explicit answers to classical or modern questions and problems raised by wine tourism. Instead, it aims to engage readers by expanding their knowledge on the topic and stimulating new ideas. For that reason, 25 chapters of content drawn from a wide range of voices in academia, journalism, consulting, and industry management have been integrated into this book. Methodologically, the numerous chapters analyse wine tourism from several approaches, which can be grouped into two dimensions. First, the book undertakes an analysis of horizontal and transversal challenges, which are mostly seen at the national or company level, with a particular focus on Spain. Second, the book provides an analysis of relevant territories and denominations worldwide, subdivided into New World and Old World, responding not only to geographical disparities but also to the special contribution of the New World to the wine tourism industry. For each selected country, the chapter presents data on wine tourism, drivers for development and case studies.