How to Launch Your Wine Career

Thach Liz

September 2009 |

Product Type : Ebooks

Pages :

354

Description

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James ..Read more

Author Bio

Liz Thach, PhD, is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Brian D'Emilio is the director of sales capability at Treasury Wine Estates. Michael Mondavi ..Read more

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